If Only If Nightwear is a family-owned business creating seasonless, timeless designs, consciously made for every generation with a particular focus on the effortless comfort and grace of the nightdress. Set up by Issy Falkner in 2014, it was taken over and re-branded by her daughter Emily Campbell in 2020. Family is at the core of the brands story and feeds into their nostalgic yet timeless creations.

Bucking the normal fashion trends, If Only If prefers to take a slower, more mindful approach to new product and collections. The brand never mass produces their designs, carefully considering a close production line where each nightie is part of a small batch worked on by hand.