Perfect Moment started life in the technicolour 80s in Chamonix; founded by sports filmmaker and professional skier Thierry Donard. His fearless designs – combining high performance materials with daring prints and colours – were inspired by his team of free-ride skiers and surfers. They were some of the world's best athletes pushing the limits in the mountains and the ocean in search of the perfect moment. The perfect wave, the perfect line, the perfect powder.

In 2010, the headquarters were brought over to London after Jane and Max Gottschalk took over ownership of the brand. Twenty years of sportswear experience informs every design, with best-in-class materials still part of every product. Over the years, the brand has combined fashion with function in the worlds of ski and surf. The Perfect Moment outerwear collections marry the extreme demands of nature with those of city life. Perfect Moment manufactures and directly distributes the clothing and accessories collections under the brand Perfect Moment through its online store and in exclusive international department stores and multibrand outlets.